Business and Brand Audit
The Synnovate Audit delivers a detailed report that identifies where the existing brand and marketing framework requires improvement or where inconsistencies exist between the intent and the actions of the firm.
Audit Principles:
1. Lay a solid foundation for management and oversight
2. Structure the board, management and marketing function to add value
3. Promote ethical and responsible decision making
4. Safeguard integrity in performance reporting
5. Promote timely and balanced disclosure
6. Respect the rights of shareholders
7. Recognise and manage risk
8. Encourage enhanced performance
9. Remunerate fairly and responsibly
10. Recognise the legitimate rights of customers and stakeholders
